We all want to have a great generic portfolio, but all our competitors also want the same thing - so how do you make sure that you get the winners to market before they do? Do you go for supergenerics, OTCs, smaller volume niches that you can exploit at higher prices - or should you stick to higher volume staples even though margins might be tight? The webinar looks at product selection and who else in the organisation you need to involve to ensure that you get there on time – is it regulatory? production planning? purchasing? strategic planners? The answer is – all of them!
Why Should You Attend:
Beating competitors to the market with the right product is not just a matter of luck - it requires forward planning and coordination of different parts of the organization.
It would be nice if you could just look at products coming off patent next week, select the ones that you want to launch, ask regulatory to register them tomorrow and get production to turn out the launch stocks the day after. Of course, it is sadly not that simple! All these steps are of course necessary and, in that sequence, - but not over such a short time scale.
The webinar aims to outline what you need to do (and when) in order to:-
Areas Covered in the Webinar:
Who Will Benefit: